Sara Davies, the entrepreneur who made her debut on Dragons’ Den in 2019, has announced she will be stepping back from the BBC programme to focus on her own company.
The 40-year-old businesswoman, who was the show’s youngest-ever female investor, revealed her decision on social media with a touching message to co-stars, the production team, and fans.
In an Instagram post featuring clips from her time on Dragons’ Den, Sara expressed pride in the businesses she has backed but explained that her primary role as CEO of Crafter’s Companion—a crafting company she founded as a student—must come first this year. She highlighted the significant amount of work that happens off-camera after each televised pitch, as Dragons become actively involved in the ventures they choose to invest in.
“It’s so much more than a TV show,” she wrote, stressing the importance of following through on her commitments. Stepping away, she said, will allow her to maintain full dedication to her business, which she affectionately referred to as her “first baby.”
Sara’s decision has prompted an outpouring of well wishes and regret from her supporters, with many describing her as a “down-to-earth” and “inspiring” figure on the show. Some remain hopeful she will return, calling her departure a “one-off” as she balances her entrepreneurial ambitions with new opportunities.
When Sara joined Dragons’ Den at age 35, she had already made her mark in the world of crafting and home enterprise, founding Crafter’s Companion to fill a gap in the market for card-making tools. Her company, which now employs over 190 staff, has flourished, helping her earn more than 25 business awards and an MBE in 2016 for services to the economy.
Beyond Dragons’ Den, Sara is set to host a brand-new ITV show, Time Is Money, described as an “exhilarating” competition where contestants try to keep hold of a jackpot. The prize total dwindles with each wrong answer until one person walks away with the remaining sum.
Despite her departure, Sara will still appear in the second half of the current Dragons’ Den series, set to air later this year. After that, she hopes to continue growing her business empire—and fans will undoubtedly watch eagerly to see if her path leads her back to the Den in future seasons.
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Dragons’ Den favourite Sara Davies quits show with heartfelt farewell, leaving fans ‘truly gutted’